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Internet Marketing

 The technology age has brought with it immense benefits for businesses and individuals alike. One such landmark benefit is that of online businesses or what is known as e-commerce, which has transformed the way in which business is done all over the world. The phenomenon of internet marketing is largely influenced by this trend of online businesses and e-commerce as more and more people are turning to the world-wide web to look for goods and services. Internet marketing is a substantial move way from the traditional channels of sales pitches and banners for persuasion of the customer. It is a shift toward utilizing what is now the irrevocable power of the internet to sell goods and services to a wider client base.

Internet marketing entails the use of mediums such as the blog sphere and social networks to expose the merchandise that you are selling. It involves writing out an article for example about what your business is all about or the type of products that you are offering and why they are good for the people. This can also take the shape of video marketing that involves just that, a video representation of what your business entails and how the products or services that you are selling work. This novel form of marketing goes a long way to eliminate the costs that are usually incurred in the traditional methods of marketing. Though these two forms of marketing have great results when used together, the new form is taking pace fast and is due to replace its counterpart. 

The flagship of internet marketing has largely been boosted by the popularity of social networking sites, which are now known as the new media or the social media. The most popular of these are the Face Book and the Twitter networks which have provided an unbelievable exposure to previously unknown start-up companies. These sites also lowered the cost of doing business for mainstream companies that were struggling to find ways to reach a wider client base and to enhance their business portfolios. 


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