The news in town that EBay is going to launch advertisements within its mobile app. Is this app going to be successful or die down soon? According to one of the news agencies, Reuters informed that the e-commerce site EBay plans to launch an ad network, where it can place advertisements in front of mobile customers.
In this era where throughout the world people used to see hundreds of ads on television, internet, on roads, newspapers, heavily bombarded with promotional and marketing strategies would prefer ads on their phones.
The new generations who want everything at their doorsteps might preferred and support it but those who are running from this busy world want some peace from these gigantic machines and noises created by them, will definitely ignore it.However, EBay has been created this app by taken into consideration needs of people and by doing some research. EBay display advertising head, Stephen Howard-Sarin spread light on the fact that EBay’s users spend 150 minutes on its app per month which is three times higher than its competitors.
EBay try to capture fast growing market of ads on devices like smart phones and tablets. If EBay app successful than it will open golden opportunities for EBay to increase its customer base, market share and high earnings.
Stephen further added that EBay will modify its advertisements because EBay users have single universal login across all their devices.
EBay app has major risk of losing people away from its site. As people now get ads on their mobile phones people will not waste their times on visiting EBay website. We hope that for EBay it works.
