In Google Chrome, keeping up with the latest news from your favorite websites is about to get a whole lot simpler, as the search engine is trying out a new “Follow” option.
The function, which is based on the free RSS web standard, was created to make having the newest and greatest content from your favorite websites directly in Chrome as simple as possible. Users will easily tap on a Follow button to keep up to date on the new updates rather than subscribing to mailing lists or allowing alerts for – platform.
Users will explicitly choose the pages they want to see content from in Google’s Follow feature, which differs from Discover (now named “About you” in Chrome) and its topic-based approach. However, in the future, Discover’s algorithmic feed will surface content based on what users pursue in Chrome.
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In a recent tweet, Google’s senior staff developer advocate, Paul Bakaus, offered additional details on the company’s latest Follow feature, saying:
“We’ve heard it loud and clear: On the open web, discovery and delivery are missing, and RSS hasn’t been ‘mainstream user’ friendly. Today, we’re unveiling an experimental new way to follow creators with a single press, driven by RSS. This is only the beginning of a larger investigation, and we need your help to make it right.”
Keep up with your new websites
In the coming weeks, Android users in the United States who are using Chrome Canary will see the Follow option in their browsers.
The aim of this feature, according to Google, is to make it simple for users to follow all of the websites they care about, from big publishers to small community blogs, by tapping a Follow button in Chrome. Users can see changes in a new Following segment on the company’s browser’s New Tab page when a followed site posts new material.
Google advises that all site owners keep their RSS feeds up and date to ensure their visitors see the most recent content. When the company determines whether or not this feature will graduate from an experiment to be rolled out to all Chrome users, it will give further feedback to web publishers.
Since the amount of content on the internet has grown dramatically in recent years, providing consumers with a convenient way to keep track of the latest posts from their favorite websites makes a lot of sense, particularly because RSS has yet to gain widespread market acceptance.
